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By contactus
November 12, 2010
Category: Uncategorized
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Since the dawn of the National Basketball Association, fan's and athlete's have been dazzled by the NBA's most famous move, the dunk. Once banned in NCAA, the dunk is the most powerful and fulfilling of all basketball moves. Kids dream about it, athletes train for it, but mostly only the 6 foot 6 inch giants that go to the NBA are ever able to reach this milestone. However, today the average player's chance to be able to fly into the air looking as if they took off from a trampoline to reach that 10 foot goal may have come one step closer.
A new company Athletic Propulsion Labs (APL) has just released its first shoe entitled the "Concept 1." This shoe promises to increase your vertical leap instantly. There may be some truth in these claims because the NBA has officially banned players from using the shoes in games. This is the second shoe to ever be banned from the NBA. The first was the Air Jordan 1.
Twenty-five years ago Daniel Stern banned the Air Jordan 1 shoes from the NBA because of endorsement regulations not functionality. Twenty-five years ago this backfired as the Air Jordan became a 100 million dollar business. Today the Concept 1 hopes to reap the same 100 million dollar benefit. Now, before you go out and drop $300 on a pair of these new kicks (which are very stylish), let's take a moment and see what they are all about. APL's website explains through clinical trials, there was more force generated under the toes before leaving the ground for a jump. With acclimation to the shoes APL claims you can leap as high as 3.5 inches higher! The idea behind the shoes is really cutting edge in shoe design. Most basketball shoes today focus on cushioning theheel. A good example of this you have probably seen already are Nike Shox. The spring shox under the heel absorb force when you land your heel on the ground. Then supposedly the spring helps push you off for your next step. However APL points out that we do not jump off our heels, we jump off our toes. This is why APL focused on utilizing this spring action mechanism under the front of their shoe. Concept 1 is the first shoe to utilize this idea, but it won't be the last.
I'm still skeptical, and will not be spending my money on these shoes yet. However the future is getting closer and maybe one day the Concept 23 will make us all Michael Jordan's.

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